Channel 4 poaches Paramount’s £300m-plus TV ad sales business from Sky
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Exclusive: Move is a big boost for Channel 4, days after it announced it is to cut 340 jobs Business live – latest updates Channel 4 has poached the Channel 5 owner Paramount’s £300m-plus TV advertising sales business from Sky, in a huge boost days after the broadcaster announced it is to cut 340 jobs. The win is a big win for Channel 4, which relies on advertising for about 90% of its £1bn in revenues.